A recent experience has inspired me to put fingers to keyboard to provide a real world example of the power of social media. If you are in a hurry, you don't like my writing style, or you have a short attention span I will provide the short version of the story first. For any of ...…
Yes, I'll admit the "slap yourself" part of the title was more about getting you to keep reading than it was an attempt to get you to cause yourself physical harm, but only because it's really REALLY important that you get what I am going to say here. The idea that getting your advertisements in ...…
This is a tough one for lots of people… The harder you have studied and slaved to become an expert or develop the best product, the harder it can be to get over this one. I don't know if there is a University course that covers this, or if it's just an attitude picked up ...…
What would you say if I told you your marketing should create a buzz around your product or service? Would you tell me you're already trying to, or that you already knew that? Would you ask me how? The truth is, your marketing SHOULD NOT be attempting to create a buzz. It is barely possible, ...…
"Bring me the best deals you find anywhere and I will beat their prices, no questions asked…" "We're slashing prices, and destroying the competition…" Does this sound anything like your current marketing strategy? Do you spend your time chipping away at your costs, trying to find ways to lower expenses so you can beat your ...…