Please Take More Of My Money

"Bring me the best deals you find anywhere and I will beat their prices, no questions asked…"

"We're slashing prices, and destroying the competition…"

Does this sound anything like your current marketing strategy?

Do you spend your time chipping away at your costs, trying to find ways to lower expenses so you can beat your competitions price?

If having the lowest price is your current marketing strategy, and you aren't the CEO of WalMart, you need to STOP reading this right now, contact me as soon as is humanly possible, buy every thing I can sell you, and get to work immediately! Seriously, you might go broke in the time it takes you to read the rest of this article…

Okay, so I wasn't being totally serious… But all joking aside, you are far better off spending your energy (and money) figuring out how you can provide enough value to charge the highest price in your industry than you are figuring out how you can be the cheapest…

Without even knowing what business you are in, I am willing to bet that all of your competition is fighting over the bottom end of the market. That is a terrible way to operate because someone will always come along who will do it for less. (You don't usually hear about the high end businesses with fantastic service being forced to close their doors when WalMart announces they are coming to town)

You don't have to have the lowest price if you have the best marketing. Don't worry, it shouldn't be too tough, remember most marketing sucks… (And with higher margins you can afford even better marketing. Or you can work less, some people like that idea too)

Yes I admit that it's not easy to go against the popular opinion and raise your prices when everyone is telling you how tough the times are, and how bad the economy is, but that's exactly what you should do.

BUT, WAIT A MINUTE… you might not be able to successfully jack your prices up if you've been fighting to be known as the cheapest in town. If you want to break the image of the "big discount guy" you'll first have to start presenting yourself in a way that makes you seem worth the extra cash.

The good news is, if you realize the value in putting in the same effort and making a whole bunch more money I know this guy with a marketing company that can help you do that…;)