When speaking to business owners who are unhappy with their marketing there are usually 2 types. Type 1: The owner who doesn't have time to worry about their marketing Type 2: The owner who doesn't think they are creative enough to handle their marketing. The first type needs a simple and easy to follow system ...…
"Radio advertising doesn't work, there's too much competition" "Newspaper ads don't work, no one reads the paper anymore…" Sound familiar? It is a big mistake to think that the media you use to advertise is the problem. What we normally think of as an ineffective way of advertising is more likely an issue with your ...…
Focusing your marketing on getting your name out there or building your brand is fine if you are running a billion dollar company, but for the rest of us it's like jumping out of an airplane and trying to sew yourself a parachute on the way down… Chances are you aren't going to make it. ...…